When you run a nonprofit organization, you know how important it is to manage the money that’s coming in and going out. The money that’s coming in is often from donations from people who are trusting you to make good use of it. They want the money that is going out to be spent on things that are furthering the mission of your nonprofit. It makes sense, therefore, that nonprofit leaders can be hesitant to dedicate a lot of money to administrative or marketing costs. However, it is necessary to dedicate some money to administrative costs, and when it comes to marketing, if you spend wisely and invest in the right marketing strategies, you can actually bring in additional funds that can then be used to grow your nonprofit.
Some smaller nonprofits don’t even have anyone on staff who is in charge of marketing—much less an entire marketing department. They may have someone who is tasked with putting on and promoting events as part of their job description and someone who is in charge of making sure the website is up to date (in addition to a dozen other responsibilities), but they don’t have a fulltime person to handle marketing. When this is the case, outsourcing some or all of the marketing tasks can make sense—especially those tasks that require special expertise.
Outsourcing Google Ad Grant Management
Many nonprofits have applied for and received the Google Ad Grant, which provides nonprofits with free advertising credit on the world’s largest search engine. However, once the nonprofit receives the grant, they then have to learn how to run ads effectively within the Google Ads platform. This is no easy task.
Some nonprofits that have received the Google Ad Grant decide to outsource the management of their advertising campaigns to a marketing company that specializes in this type of work.
One nonprofit marketing company that offers Google Ad Grant management as one of their core services is Beeline in Colorado. Beeline works closely with nonprofits of all types to help them grow their organizations through Google Ads. They work with nonprofits to establish goals for their advertising campaigns and then help them meet those goals through carefully crafted ads.
Not only do they craft the ads themselves, they also do extensive keyword research, create effective landing pages, and design donation pages that help convert website visitors into supporters.
For many of the nonprofits that Beeline works with for Google Ad Grant management, one of the main goals of their Google advertising campaigns is to increase the number of subscribers to their email lists. Once someone is added to the email list, he or she can then receive regular communications from the nonprofit about how to get more involved.
Paying a company for Google Ad Grant management can be a great use of funds—even for small to medium-sized nonprofit organizations. It can have a great return on investment and help grow an organization in ways that might not be possible otherwise.
